Starting A Subscription Based Business

Adam Rothstein
2 min readJan 11, 2022
Subscription button

When it comes to business, we think about someone selling a product to one client. But that’s not all that business is. You can have a buyer that buys from you multiple times or just once. Typically, we want our customers coming back. We don’t want to find new people all the time. We want people coming back to what we have to offer. Also, when you have people coming back to you, they will most likely recommend your product or service to their friends.

You can create a subscription business out of anything. For example, if you are a baker, you can sell cookies through the mail and deliver them to locations, not in your local area. You can build a signup page, sell a yearly or monthly service, deliver cookies and recipes to your customers and have them come back the following months or years.

Subscription services can now be digital. You can now create newsletters, book clubs, etc., without having to leave your home. This alleviates the average entrepreneur because they don’t have to pay overhead or rent. By having a digital subscription service you don’t have to worry about shipping physical products. As long as you have someone’s email address or username on a platform, you can send them digital products.

Digital subscription services can be created within a few minutes. By signing up for Medium, Substack, or creating a webpage for your subscription, you can have a service up and running in no time.

Subscriptions can be a great alternative to a one-time sale. Selling something multiple times to the same customers will often give you the greatest return on investment. You don’t have to worry about sales fluctuating, and it’s easy for you to predict your month-to-month projections. Even if a subscriber leaves, you can adjust your projections and your sales processes.